get An in-house marketing team without the cost of a full-time hire.

Text stating '70% of companies work in silos. What does this really mean?' above an illustration of a city skyline with buildings and silo-shaped structures.
Illustration showing human evolution from ape to modern businessperson with text 'From process optimization to personal productivity.' and Roborana logo.
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LinkedIn post from Trusta with 408,360 followers promoting a new job for Senior Controlling Consultant in Dutch, with a blue and peach abstract background.
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Illustration of a person sleeping with a blue hat and shirt, with animated database icons running on a track and text saying 'Don't loose sleep over your databases, you can count on us.'

Does this sound familiar?

1
We need to work on our marketing, but hiring a full team isn’t realistic
2
we don’t have the time or means to create powerful content on our own
3
I'm a marketeer, not a strategist, copywriter and designer

Our take on marketing

marketing that makes sense. marketing you can measure.

For us, marketing isn’t about doing more. It’s about doing the right thing consistently. Smart, strategic moves that get your story to the right people, in the right format, on the right channel.

That’s why you’ll have a dedicated marketeer as your single point of contact. Behind them is a full team of specialists, working together as your in-house marketing team. No more juggling contacts or briefing different people. You get the expertise you need, without the hassle.

We’ll help you set up a strategy that focuses on the long game. Only 5% of your market is ready to buy now, so we work on the other 95%. We monitor the signals: what content resonates, who visits your site, and where we’re capturing attention.

Here’s the crucial part: 95% of deals are won by a party that was on the shortlist from day one. And in 80% of cases, it’s the pre-contact favourite that ultimately wins. We make sure your brand is on that shortlist. Better yet, you’ll be the pre-contact favourite. When the time comes to act, you’re the first choice.

SEO & GEO

SEA & Campaigns

Social Media Management

Content Strategy

Employer Branding

Our marketing work

Collections of different dashboards, screenshots taken in the Codana analytics tool.

Codana

Turning ad spend into clear insights.

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Zebanza

Speaking the language of open source.

Mock-up of a PC screen showing RoboRana's LinkedIn company page.

Roborana

Adding focus and flow to a growing brand.

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Cymo

SEO-first marketing, right from the start.

Check the cases
Purple quotation marks.

Working with unmute you is like having a marketeer on steroids as part of your team.

Dirk Vereycken
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GC innovate
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Marketing is just one part of the story.

Website

branding

Content creation

marketing

all your content in a single day?

Discover our content day
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Ready to rumble?

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Frequently Asked Questions about marketing
How do you translate a marketing strategy into concrete actions?

A marketing strategy becomes actionable through clear campaigns and a practical marketing calendar.

Good B2B marketing planning moves away from abstract themes and breaks your core message down into specific, repeatable topics. From there, you map these pillars onto a practical schedule. This gives you a clear overview of what to launch and when to publish.

Which marketing channels should B2B companies focus on?

For most B2B companies, LinkedIn and search engines are the most effective marketing channels.

The rule of thumb is that you should go where your audience does business. LinkedIn is where professionals connect, learn, and make decisions. Depending on your niche and your content format, other platforms like Instagram for employer branding or Google for targeted search campaigns might be highly relevant.

Your choice of channel should always follow a broader marketing strategy where your efforts generate the highest ROI. It is much better to dominate a few specific platforms than trying to be present everywhere without the resources to maintain it.

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