Marketing
SEO-first marketing, right from the start.
Five years ago, Cymo was dealing with a unique problem. They were experts in Event-Driven Architecture, but very few people were actually searching for it. They wanted to be found for a niche that was getting more popular, but the market barely understood.
So, relying on generic keywords was simply not an option. Cymo needed a strategy to create brand awareness, build authority from scratch, and claim the top thought leadership spot before the competition even woke up.
We didn't wait for the search volume to appear. Instead, we built an SEO-first foundation from day one, from website to socials. Every technical update, every blog post, every piece of content was based on keyword research to match future search intent. We even implemented structured data to boost their specific job listings on Google.
This turned out to be the perfect strategy. When the market finally caught up to their technology, Cymo was already waiting at the top, where they've been ever since.
