Content Creation
These booths were made for boldness.
Spire was preparing for a major industry event and needed bold booth banners that could command attention in a crowded exhibition hall. Their character mascot concept was promising, but it wasn’t yet suitable for large-scale print production or brand-level polish. The challenge was therefore to elevate the character into a professional visual asset. It should move quickly and demonstrate that B2B event branding can be just as expressive and visually exciting as more commercial campaigns.
We refined Spire’s mascot into a witty character with crisp detailing, clean masking and custom lighting effects. The upgraded visuals were upscaled for large formats without compromising clarity or brand consistency. We created a full banner set that brought personality to the booth and strengthened brand recognition throughout the event. Oh, and the success of this collaboration? It led to more work, expanding from event materials to website designs, strategic content support and more.
