Website
A professional home for a people business.
Bonanza Group had the skills, the body, and the business, but their website was not keeping up. It didn't reflect their professional standing and failed to compete visually with their rivals. For a company that solves staffing shortages, the site felt cold and impersonal, relying on generic stock photos instead of showing the real experts behind the work. They needed a digital home that matched their reality: professional, capable, and above all, human.
We started with a deep dive to define exactly who Bonanza is. Then, we translated that identity into a complete rebuild, from user journey and wireframes to copy and design. We replaced the stock photos with a real photoshoot, putting their team front and centre. We also restructured the site to clearly showcase the group’s various companies. The result is a professional platform that finally matches their expertise and lets them stand tall next to competitors.
