Content Creation
Mastering the art of the content waterfall.
RoboRana wanted fresh content but faced a classic bottleneck: time. With consultants busy on-site and managing partners swamped, writing or filming seemed impossible. They needed high-quality input without the traditional time drain.
The mission consisted of capturing their unique expertise and company spirit efficiently. But how do you create months of content when the stars of the show have only a few hours to spare?
We organised a slimmed down version of our content day. In just one morning, we collected enough raw material to fuel a multi-channel content waterfall. Beyond four dynamic videos, we repurposed the scripts into blogs, LinkedIn posts and more.
By choosing a unique location and incorporating personal gadgets, we made sure the output felt authentic, not generic. And that’s how we turned four hours of filming into a long-term digital presence. Maximum visibility, minimal effort.
