Branding
A confident start for a new brand.
Anouk was ready to launch Trusta, a people-centred financial consultancy firm. She had a name and some rough sketches, but no company to show for it yet, so she didn't want to waste any time. Anouk needed a solid foundation that would allow her to launch quickly, and a partner to capture her enthusiasm. Someone that could distil Trusta’s essence into something gentle, grounded and quietly confident.
We worked closely through the starter package to understand what made Trusta feel different. Through conversation and a small workshop, we captured their human, steady and honest character, then shaped a visual and verbal identity around it. Website, templates and social media essentials followed in the same tone: simple, warm and uncluttered. With these foundations in place, Trusta is now showing up in a way that feels natural, reassuring and true to its way of working.
