SEO (Search Engine Optimisation) & GEO (Generative Engine Optimisation) are about much more than just some technical tweaks. They can be the difference between being a hidden gem and a market leader.
Your story deserves to be heard. But if nobody finds it, it doesn't matter.
We help you hit the sweet spot: strong stories linked to the right strategy to get found and stay top of mind. That way, you’ll show up where it counts: on Google when people search, and in AI answers when they ask questions.
Having a great story is fun, but it only sticks when people can actually find it. That’s what SEO and GEO do.
SEO makes sure your brand shows up in search results when people are actively looking for answers. It increases visibility and relevant traffic, while building credibility and trust through content that aligns with search intent, supported by keywords, meta descriptions, and solid technical foundations.
GEO builds on that foundation. It ensures that your brand is mentioned in AI responses by optimising content so AI systems can understand, summarise, and quote it.
We helped Cymo claim the thought leadership spot by anticipating future search intent and optimising everything from their blog posts to structured data for job listings.
Read the case
Unmute You turned our technical expertise into digital visibility.
Getting to the first page of Google used to be the final goal, but the world has changed.
With AI giving people a direct answer to their questions, even the top spot might not get you the attention you need. You have to be more than just a link in a list.
A strong SEO foundation will help you stay visible in search results. But you also need a GEO strategy that makes AI engines recommend you as the best solution. We strongly recommend combining the two so your expertise gets the spotlight it deserves.
For more info on SEO and GEO, check out our blog!
SEO ranks you on traditional search engines, while GEO gets you recommended by artificial intelligence.
SEO (Search Engine Optimisation) is about tweaking your site so traditional search engines like Google rank you higher. GEO (Generative Engine Optimisation) takes it a step further by structuring your content for AI models like ChatGPT. B2B decision-makers increasingly use these AI tools for their research. SEO gets you on the traditional shortlist. GEO makes certain you are part of the new AI conversation. To stay visible today, you really need a mix of both.
For B2B companies, SEO results take about three to six months to show up.
Think of it as a marathon, not a sprint. We can optimise your site quickly, but search engines need time to crawl, index, and compare your content. You might see small changes within three months, but measurable growth usually takes about half a year. This timeline actually aligns perfectly with long B2B sales cycles. You need some patience to build authority. However, unlike paid ads that stop immediately, the organic traction you build will last for the long haul.
Yes, SEO is especially effective for niche B2B markets because your audience searches for specific solutions.
Business buyers do extensive research before they ever talk to a salesperson. In a highly specialised niche, the overall search volume might be low, but the buying intent is incredibly high. Good B2B SEO optimisation makes sure your ideal client finds you exactly when they need an expert. You do not need to attract everyone. You just need the right decision-makers to discover your content at the right time.
