Marketing
Turning ad spend into clear insights.
Codana was looking for an agency that could help them bring structure to their ad campaigns. They had some dashboards with metrics, but these lacked context and an overview.
Since all services were lumped into one campaign, it was difficult to see which pages needed some more attention. They needed a way to translate those numbers into actual insights and show them exactly where their money was going.
We completely overhauled Codana's ad setup. First, we split that giant campaign into separate tracks for each service to give them total control over their budget. We also wrote fresh ad copy and optimised their landing pages.
Now, we sit down every two weeks to translate the data into plain English and tweak the keywords. Through smart tracking, leads land directly in their inbox. In short, they actually spend less budget today while getting far more conversions.
