Finding the right people is hard, keeping them is even harder. Your employer brand is the reason why talented people choose you over the competition. It’s the story that lives inside your office walls. Is it worth hearing?
Let’s forget about corporate clichés. We’ll help you find the authentic narrative that defines your culture. We turn your values and people into a brand that attracts the right candidates and builds pride within your team.
Well, your culture is your most effective recruitment tool.
A strong employer brand lets your current team tell your story for you. This makes the hiring process a lot more straightforward and helps you stand out to the experts you want to reach. It’s the best way to turn your values into a business advantage.
Arxus needed a creative partner to translate their fun, down-to-earth vibe into a strong employer brand. We mapped out a content strategy and produced a dynamic HR video starring their own team members to attract top talent.
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When two companies come together, the possibilities are endless. It's not just teamwork; it's magic in the making.
People often confuse employer branding with recruitment marketing, but its impact is much broader.
Employer branding is about how you show your unique identity to the world: your current team, your future talent, and even your partners.
The best brands are built on honesty, because authentic stories from your own employees carry more weight than any polished recruitment ad. When your team knows what you stand for, they become your strongest asset.
Watch our take on employer branding and why it’s so important.
Employer branding for B2B companies is the strategic promotion of your company as an employer.
While your corporate brand sells products to customers, your employer brand sells your culture to top talent. A solid B2B employer branding strategy connects your internal reality with your external image. Why should someone work for you instead of the competitor? By answering that question authentically, you attract people who truly fit your DNA.
The most effective employer branding content focuses on authentic stories from your actual team.
Candidates want to see the real deal, not polished corporate videos. They want to know who their colleagues will be, what the office vibe looks like, and what challenges they will tackle. Behind-the-scenes looks and real employee experiences work best, so skip the generic stock photos.
The right channel for employer branding depends entirely your ideal candidates spend their time online.
LinkedIn is pretty much needed to build credibility and network, but that doesn’t mean you should stop there. Instagram and TikTok are great if you want to show off the visual and human side of your culture. And a final tip: don’t forget about your own careers page. It’s often the first place that serious candidates will look!
