Content Creation
Videos that prove B2B is not B2Boring.
Preaching on socials that B2B marketing doesn't have to be boring is easy, but we had to put our money where our mouth is. We wanted to point out the classic frustrations of our industry, like branding that costs a kidney or the urge to target "everyone", without sounding like a dry textbook. Simply put, we had to show our expertise and our personality at the same time. We wanted to prove that you can be professional without taking yourself too seriously, and for that, a little humour goes a long way.
If we wanted to be taken seriously, we had to turn the camera on ourselves. Literally! Using our own team as actors, we created a series of short, punchy videos that exaggerate the clichés we all hate. We always use humour to make the message stick, a strategy that clearly pays off. Our customers even reference these videos from time to time! They prove that you can make the right message stick with humour and entertainment to share your expertise without putting your audience to sleep!
