Turning a static website into a dynamic hub.
OECO is an ecosystem for entrepreneurs that we’ve proudly been a part of since our founding. They recently decided on an internal strategic shift, and asked us to help them reflect that shift in a new website. Their previous site was primarily built to attract new companies to the group, but the new platform had to highlight the expertise already present within their ecosystem, just like their social posts did.
OECO wanted us to create something tangible, with a focus on the humans behind the technology, that they could use to showcase during meetings with prospective clients.
We gave OECO’s digital home a major upgrade without the need for a complete rebranding. To inject some energy, we introduced a fresh green accent colour, swapped out the stock footage for real photography, and used dynamic layouts to reflect a company constantly in motion. We also wrote new copy to reflect the strategic shift, and replaced the static blog posts with videos that put OECO's experts exactly where they belong: front and centre.
To make that spotlight even brighter, we built an easy-to-maintain case study hub and linked each case directly to the involved OECO subsidiaries. This incentivises them to share their own success stories with us, rather than us having to chase them for input. We even future-proofed the platform with structured data and an llms.txt file for AI indexing, so OECO has a living and scalable home for their growing ecosystem.
