Building a Solid Brand for Coretecs

Challenge

Coretecs was entering a competitive Industry 4.0 space with a strong service concept but no identity to back it up yet. The founders had clarity on vision and values. However, they lacked a name and visual system that could communicate both technical precision and strategic thinking. Without a distinctive brand, they risked blending into generic messaging, making it that much harder to lead conversations with OT and IT leaders who value clarity, credibility and differentiation.

Result

We began with a focused strategy workshop to surface Coretecs’ core differentiators. From there, we created a name rooted in the idea of connection, analogously marrying cognitive logic with engineering rigour. We also built a visual identity around four defining values: energy, ambition, boldness and expertise. The outcome is a punchy logo, colour palette and typography that confidently addresses industry professionals.