If you want to get your voice out there, people need to recognise your brand. One of the best ways to do that is to put it in their hands. Literally! If you create a unique identity and message, you will generate buzz and increase customer loyalty. Let's look closer at why merchandise is so important.
Chances are that your B2B is mostly digital nowadays. And by that we don't mean that you only employ chatbots, but that most people only interact with your brand digitally. Merchandise helps to take that abstract connection into the real world.
When people wear your hoodie or stick your sticker on their laptop, they become walking brand ambassadors. It signals that they are proud to be associated with you. That kind of organic endorsement is worth more than any paid ad! Plus, it’s a great way to thank clients and improve the bond with your team.
Don't just slap a logo on a t-shirt. Create something people actually want to use.
When it comes to merchandise, our rule is, you guessed it: always different, always you. Most generic gifts end up in the trash or forgotten in a desk drawer somewhere, so make sure you stand out.
A great way of doing this is to adapt the merch to the moment. If your team and clients mostly work from home, give them high-quality hoodies or a comfy blanket instead of a formal shirt. If they're developers, go a for laptop sticker or a handy accessory like a USB dongle. Find the sweet spot between what fits your budget and what fits your culture!
It's connected to what we said above, but don't be afraid to stand out. In fact, try to stand out from the obligatory chocolates at the end of the year. Use limited editions. Create collector's items. Play with different prints. If you do things differently, people will remember you.
Oh, and one final tip from your friendly neighbourhood marketing agency: order ahead! Please. The holidays come at the same time every year. Don't be the company that's empty-handed because you waited until December and everything's sold out.
Ready to make your brand tangible? Let's make some goodies! Check out our merchandising work.
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