You're researching a new market trend for a client. You've got 15 tabs open across three different windows. You're copy-pasting snippets into a doc, trying to make sense of it all, and you've completely lost track of which article said what. Sound familiar?
As a marketing agency working with IT companies, we spend a lot of time researching competitive positioning, market trends, technical specifications, industry reports, ...
But the problem isn't finding information, it's synthesising it. Pulling insights from a dozen sources, identifying patterns, and turning it into something useful takes hours. Or at least, it used to.
Claude for Chrome has really changed our research workflow, because it lets you interact directly with web pages.
Open five competitor blogs, three industry publications, and a couple of analyst reports. Then ask Claude to synthesise the key themes, identify gaps, or spot patterns across all of them.
No more manual copy-paste, switching between tools, or trying to remember which article made which point three hours ago.
Of course, it's not perfect. Sometimes it misses nuance, and you still need to verify important claims. But it gets you from 15 tabs of chaos to coherent understanding in about 10 minutes. Definitely impressive.
The tool that helps you avoid copy-pasting between 15 browser tabs is worth more than the one with slightly better AI quality.
Anthropic are not the only ones solving this problem. Here are the main alternatives:
Then there are the AI-native browsers: entirely new browsers built around AI from the ground up. Dia (from the makers of Arc, now owned by Atlassian) is the big name here. Opera Aria and Brave Leo are also in this category.
Full disclosure: we haven't tested all of these extensively. We found something that works and stuck with it. But if you're not happy with your current setup, these are worth exploring.
Here are some real scenarios from our work this week:
A client wants to know how their three main competitors are positioning around a specific technology. We open their latest blogs, case studies, and product pages. Claude summarises their messaging angles and identifies the gaps our client can exploit.
What themes are emerging in database technology discussions? We had Clause open five industry publications, scan the last month of articles, and give us a synthesis of recurring topics and how they're evolving.
Another client just launched a new feature, but we needed to understand the broader market context. We had Clause pull up analyst reports, technical documentation, and customer discussions to understand what matters to the audience.
At this point you may notice a pattern. We're using AI to do the grunt work of synthesis, not to replace our strategic thinking.
AI browser tools are great at pattern recognition and synthesis. They're terrible at understanding strategic context, knowing what your client actually cares about, or judging whether a source is credible.
So, even with an AI browser, you still need to:
The AI compresses the manual work. You do the thinking!
Want to know more about how we turn research into strategy for IT companies?
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