What we did
The first thing on the agenda was branding. Playing with radio lingo like ‘FM’, we landed on FutureMakers. Furthermore, we wanted the brand to feel dynamic. The Cronos Group’s logo was turned around and we inserted a microphone in it. Cronos’s most distinguishable colour, blue, was subtly incorporated in the visuals. We added red, however, as the main, bold colour to symbolize our strength and challenging nature. Our branding thus stayed unique yet recognisable.
What is FutureMakers all about?
- Making statements,
- empowering young entrepreneurs,
- living in the now whilst thinking in the future.
In other words: inspiring the next generations and engaging a community. One of Cronos’s strong suits is to bring together all kinds of people, so we made sure that we wouldn’t just stick to entrepreneurs within our ecosystem. We invited external speakers to keep challenging ourselves and to give a voice to new visions.
We took care of the recordings and all communication surrounding the podcasts. To that effect, we created and implemented a content calendar, conducted campaigns on social media and ensured overall awareness. The podcast itself was carefully curated. We didn’t want to produce perfect or merely ‘pretty’ content. Our guests might trip over their words, cough or make mistakes. No problem: that’s exactly the message we want to convey to young dreamers out there. Make mistakes. Nobody’s perfect.
The collaboration was a true partnership. We grew based on our client’s requests and supported them to make it succeed. The Cronos Group helped us build expertise and learn all about podcasting. In return, we made it happen and – with their support – soon brought it to a high level. Internally, we brought the entire group more visibility. We consist of a bunch of tech companies so unsurprisingly, it was the episode on ethical hacking that got the most views and responses.
Fun fact: we made our own intro tune in collaboration with an external party. We strongly believe in the added value of an authentic yet recognisable sound (think about Netflix’s famous tudum, for example). As we wanted to create a unique podcast, we believe that things like this helped us achieve our goal.
By now, we can proudly say that our first episodes were warmly received which is why we’ve already broadcasted two whole seasons of FutureMakers!