When we talked to the different companies that wanted to participate, we soon established that the objective was to provide freshandrecurrentmarketingforeverybody. Our own perspective was to ensure that they could focus on their business and IBM technology. They wouldn’t need to keep track of the budget, deal with the administration surrounding it and constantly come up with cutting edge marketing ideas. We’d take care of that. More importantly, we wanted to let them support each other as well. You know, the Cronos philosophy/ecosystem.
Instead of helping to unmute everyone involved, we only broadcasted onestrongbrand: IBM@Cronos! We created its branding and unburdened all partaking companies by taking care of the surrounding administration. We also came up with fresh concepts like animated explainer videos, an e-book, events and more. When the IBM@Cronos channels post something, each competence centre can share those posts to achieve maximum mutual benefits. Talk about an ecosystem!
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