Thanks to their long history, Optis’ site was chock-full of content, from customer cases to photos and service pages. However, the existing user journey made finding the right content a bit of a treasure hunt. The website's outdated design also didn't sync with their visual identity, and maintaining it was a chore. They turned to Unmute You to transform their website into a central hub that accurately reflected their journey and was easy to navigate.
Since we were already helping Optis out with our marketing as a service offering, we were definitely on the same wavelength. Building on our previous design services, we offered to help revamp and optimise their website, and they were quick to accept.
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