GC innovate faced a challenging mission: representing the Google ecosystem within The Cronos Group and bridging connections between Google, Cronos, and their clients. They had to gain recognition as a Premier Partner externally while promoting Google's cloud solutions internally. To achieve these goals, they needed a strong brand identity and a dedicated marketing partner.
We collaborated closely with GC innovate to refine their brand story and create a visual identity that matched their mission and story, while referencing Google's design language. Based on this visual identity, we designed their website and filled it with compelling content. Following an additional request, our marketing as a service helped them to streamline their communication strategy, manage their social media, and coordinate their events.
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