Digitale Wolven, a non-profit organization, faced a twofold challenge: Firstly, as a non-profit, they sought to attract new sponsorships on a personal level to support their mission. Secondly, they aimed to enhance their branding and engage children, making it more appealing and relatable to the younger audience. Unmute You stepped in to revolutionize their approach.
Our approach revolved around creating relatable and engaging experiences for children and potential sponsors. We designed Amelie and Wolfje as captivating brand ambassadors, breaking gender stereotypes and appealing to a wide audience of kids. Additionally, we brought Digitale Wolven's robots to life, allowing individuals and companies to become godparents to these animated characters. This unique sponsorship approach personalized the experience and fostered a stronger connection with the cause.
We didn't stop at character design; we ensured a unified brand language by creating illustrations of every team member at Digitale Wolven. This cohesive branding extended across various channels and marketing materials, reinforcing their message and visual identity. Furthermore, we expanded into merchandise design, creating a range of quality products such as patches, calendars, and posters. These tangible items not only increased visibility but also facilitated a deeper connection between Digitale Wolven and their audience.
The ongoing collaboration between Unmute You and Digitale Wolven continues to evolve. We have become their trusted partner, offering complete art direction and exploring new avenues, such as designing their office space. With a focus on sustainability and maximizing value within their budget constraints, we strive to provide long-lasting solutions that empower Digitale Wolven to fulfill their mission. Together, we are committed to transforming the digital landscape for children, bridging the gap and preparing them for the future.
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