4/29/2024
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As we stated in our ‘AI for designers’ blog, you have two main choices: specialised tools that help you with one specific task, or a general tool that can help with many different tasks. Luckily, there are plenty of tools out there. If there's something to be written or otherwise generated, there's probably an AI-based solution for it.
Marketers tend to have diverse tasks, so they need tools that are just as versatile. And when you think of versatile AI-based tools, ChatGPT usually comes to mind. Let’s see how it can help you with content marketing below, before we look at some more specialised alternatives.
ChatGPT is a good entry point for content marketers who want to try AI: it doesn’t cost anything, it’s easy to access, and (kind of) easy to use.
However, that doesn’t mean you’ll always get a good outcome. As we mentioned in our previous blogs, ChatGPT can be a great assistant for tasks you are familiar with, but if you don’t know what you’re doing in the first place, its output won’t be very good either.
So, how do you use this assistant for your marketing efforts? The possibilities are almost limitless, so it can be difficult to know where to begin. Here are some basic prompts that can help you get started with keyword research, optimising engagement and SEO optimisation:
It's important to remember that the quality of ChatGPT's output varies heavily depending on your prompt. The prompts above will give you a solid foundation to work with, but we recommend adding familiar marketing frameworks like the STDC model or STEPPS to boost the quality and consistency of the output.
Even with improved prompts, you're bound to run into ChatGPT's limitations sooner or later. At a certain point, you may find yourself investing more time into tweaking the prompts than getting added value out of them. One possible way to avoid this is to use tools that have been made specifically for marketing.
Jasper is (besides our favourite human copywriter, coincidentally the one writing this) a versatile AI-based pay-to-use tool that has been specifically tuned for marketing.
As we explained in our ‘AI for copywriters’ blog, we used Jasper in the past, but it was only a simple wrapper around a ChatGPT API back then. However, the team at Jasper has been busy, and they have introduced several new features that make our copywriters and marketers consider giving it another go.
You can achieve similar features through ChatGPT with some elaborate prompting, but it will take significantly more effort, and you will have to “tweak” every new conversation.
Besides “ChatGPT for marketers” tools like Jasper, there are plenty of solutions out there for more specific features. It would be impossible to give an exhaustive overview, but we recommend checking out the following tools:
Of course, the list above is just a snapshot of what’s available in April of 2024. Today’s tools are evolving fast, so it’s difficult to predict what will happen next. However, we see a few trends emerging in the near future that will definitely be interesting for marketers.
Whether you’re just starting out or looking to refine your marketing approach, we encourage you to experiment with these tools and discover the difference they can make in your storytelling. If you have any questions or suggestions, don't hesitate to reach out!
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